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'Foundations' Newsletter for The Roland Bardsley
Group
Founded in 1964, The Roland Bardsley Group incorporates
house-building, contracting and specialist joinery
businesses. |
INTRODUCTION:
Working with the personnel department, we discovered
that Bardsley had on their books 21 pairs of fathers
and sons. This story became become the focus for the
newsletter and resulted in a huge stream of regional
and media coverage.
Stand-out coverage:
Local: Manchester Evening News - Page 3 colour, stories
in Tameside Reporter.
Regional TV: Granada Tonight - 4 minute item with Bardsley
branding visible.
National: The Mail - double page spread
Specialist: Construction News - colour news story
Client Testimonial
"Our business clients commented very favourably
on this content. The newsletter for the Roland Bardsley
Group really did the job it was intended to do - and
actually exceeded our expectations of company newsletters
we had seen before."
Wayne Bardsley
Chairman, Roland Bardsley Group
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