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June
2006
LCI appoint SKV for Manchester 235 launch
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AWARD-winning
Spinoza Kennedy Vesey PR has expanded its leisure consumer
client portfolio with an ace account win from London
Clubs International.
The stock market-listed casino operator
selected SKV PR after a competitive pitch to create
and deliver a PR campaign leading to the launch of Manchester
235 in October 2006.
Manchester 235 is a luxury gaming,
dining and live music club, and will be the start of
a revolution in the UK’s leisure industry. The
first UK casino to be influenced by the newly-hip Las
Vegas scene will open across two floors in 46,000 sq
ft of the city’s grade 2* listed Victorian Great
Northern Warehouse, creating 390 full-time jobs.
A £13m investment by LCI, Manchester
235 is the first casino experience in the country designed
to appeal to new gaming markets as well as traditional
casino visitors.
Young adults, women, tourists and business
travellers, in addition to traditional gamblers, are
being targeted to sample the leisure experiences on
offer under the one roof.
Its unique entertainment combination
sets Manchester 235 apart from other casinos in Manchester
and the UK. It will boast luxury contemporary interiors,
state of the art gaming, bar facilities, two restaurants
and an intimate, atmospheric live music venue 235 Live,
featuring live music and comedy entertainment seven
days a week.
There are two restaurants, the Italian
Numero – thought to be the country’s first
public access restaurant in a casino – found at
street level and the Modern British Linen.
Classic casino games on offer will
include 14 Roulette tables, 10 Blackjack tables, 6 x
3 Card Poker tables and one Punto Banco table (a relative
of the more famous Baccarat game).
Says Maria Slater, Brand Director of
London Clubs International:
“This is no straightforward
casino launch. SKV PR won us over from the start with
their expertise, ideas and connections, and we have
integrated their approach into the overall marketing
strategy. They have a really strong team across the
board and totally understand the unique significance
of Manchester 235 to the UK gaming industry.
SKV Managing Director Andrew Spinoza
said: “Mainstream casinos have not kept pace
with the public’s changes in taste. Manchester
235 will attract a new generation of casino-goers and
SKV are just the right agency to help LCI get the message
across that the cool casino scene which people may have
seen in Las Vegas will soon be right here in Manchester.”
London Clubs International owns a series
of landmark standalone casinos all over the world from
London’s historic Fifty (on St James Street) through
to The London Club (Cairo) and The Emerald Casino Resort
(South Africa).
The Manchester casino will set a template
for further new model casinos across the UK. After the
Manchester 235 opening this year, the company is set
to roll out ‘cool casinos’ as standalone
operations in London, Glasgow, Nottingham and Leeds.
Email
enquiries@skvpr.co.uk |
