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Launch of Urbis, Manchester for Urban Experience
Ltd |
INTRODUCTION:
Urbis is a £30m attraction, funded by Millennium
Commission, European Commission and Manchester City
Council (MCC).
Opened June 2002, Urbis tells the
'people story' of cities using leading-edge technology
to dramatize the experience of urbanization.
Media/visitor target audiences:
General consumer, family, corporate, architecture and
design, North-West opinion-formers and influencers,
early adopters.
Evaluation
- Total advertising equivalent value of £1,642,387
- Television equivalent £413,092
- Total Newspaper equivalent £409,419
Stand-out coverage
- Media preview coverage included: national:
Guardian page lead, Times, Independent, regional:
BBC and Granada TV Manchester Evening News,
GMR, Century 105, Galaxy 102
- Architecture pages: Sunday Times, Times,
Independent, Guardian
Launch Coverage
- BBC TV Breakfast News - 2 live outside
broadcasts on launch am
- North West Tonight and Granada Tonight - news
throughout day of launch lunch, tea-time, late
night (plus live studio interview on Granada).
- BBC Radio 4 Front Row, Radio 3 Night Waves
- North West Radio – BBC GMR Live OB, Century
FM, Galaxy 102 4 hour live OB, Imagine FM, Key
103, BBC 2002 Radio - 4 hour live OB, Silk FM
- Independent magazine - poster image for 50 Best
- Travel/Corporate – Conference & Incentive
Travel,
Meetings & Incentive Travel, North West Business
Insider
"The pre opening PR and
opening week coverage was thoroughly and meticulously
researched, reliably sourced and efficiently executed."
Frances Toms, Special Projects
Manchester City Council
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